Pattern and Perspective

Turning Marketing & Business Data Into Clearer Decisions

I help small businesses, startups, and growing brands make better use of their marketing and business data.

With a background in Marketing Management and growing expertise in data analytics, I combine marketing knowledge with practical data skills to understand what is happening in a business, why it may be happening, and what the data suggests doing next.

My services are designed for businesses that need practical, understandable insights — without the complexity of a large consultancy.

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Packages

Most clients start here. Each package combines several services into one clear piece of work, so you get a full picture of what's happening and what to do next.

Growth Review

A focused look at how people find your website, what they do there and where they drop off.

  • Google Analytics / GA4 traffic and acquisition review
  • Funnel and conversion analysis
  • A simple KPI dashboard (Excel, Google Sheets or Power BI)
  • Written summary with prioritised recommendations
  • 30-minute walkthrough call

South Africa: From R6,000International clients: From US$600

Ask about this package

Start here

Collection Performance Snapshot

One focused, fixed-price project that shows which collections, offers and channels are actually carrying your business, using data you already have.

  • A side-by-side comparison of your collections: revenue, units, repeat buyers, new vs returning customers and product-page traffic
  • Which platforms (Instagram, TikTok, Google, email, influencers and more) bring visitors and buyers, broken down by collection
  • An offer analysis of your discount codes, sale pricing and free-shipping threshold, where relevant
  • An interactive Power BI dashboard you keep and can reuse
  • A short insight deck with clear recommendations on what to restock, push, discount or retire
  • A simple tagging setup (store codes and tracked links) so future sales show where they started
  • One walkthrough call to present the findings
  • Delivered in 3 weeks from deposit and data access

South Africa: R12,000 fixedInternational clients: From US$1,200

Book a Snapshot

Monthly Analytics Retainer

Ongoing monthly support, shaped around what you most need to understand, whether that's new launches, website traffic, campaigns, email or sales.

  • Your dashboard kept up to date with the latest data
  • A monthly performance report with 3–5 clear recommendations
  • Tracking for the focus we agree on, such as new launches, campaigns or key pages
  • One offer or message test per month
  • A monthly 30-minute check-in call

South Africa: R5,000/mo3-month minimum · International clients: From US$500/mo

Ask about the retainer

Individual Services

Need help with one specific thing? Each service below can be booked on its own.

Marketing Analytics & Reporting

Marketing Performance Analysis

Understand how your marketing activities are performing across your available channels, including email campaigns.

  • Campaign and channel performance comparisons
  • Marketing KPI analysis
  • Traffic and engagement analysis
  • Email performance (open rates, click-through rates, subscriber trends)
  • Lead and conversion analysis
  • Data-informed recommendations

South Africa: From R1,500 International clients: From US$150

Marketing Dashboards & KPI Reporting

Turn scattered marketing data into clear reports and dashboards, built in Excel, Google Sheets or Power BI depending on your needs.

  • Marketing KPI dashboards
  • Interactive Power BI dashboards
  • Campaign reporting dashboards
  • Monthly performance reports
  • Sales and marketing summaries
  • Basic data modelling

South Africa: From R2,000 (Power BI from R2,500) International clients: From US$200 (Power BI from US$250)

Google Analytics / GA4 Analysis

Understand what visitors are doing on your website and where your traffic is coming from.

  • Traffic and acquisition analysis
  • Engagement metrics
  • Conversion and event analysis
  • Identifying trends
  • Data-informed recommendations

South Africa: From R1,500 International clients: From US$150

Funnel & Conversion Analysis

Understand where potential customers are entering, engaging, converting or dropping off throughout the customer journey.

  • Lead funnel performance
  • Conversion rates
  • Drop-off points
  • Customer journey metrics
  • Recommendations based on available data

South Africa: From R1,500 International clients: From US$150

Data Analytics

Data Cleaning & Lead Data Organisation

Messy spreadsheets and contact lists make good data hard to use. I clean and organise marketing, sales and lead data so it's ready to analyse and report on.

  • Removing duplicates and standardising formats
  • Correcting inconsistent entries
  • Identifying missing or unusual values
  • Cleaning and organising CRM and contact data
  • Lead tracking and pipeline reporting sheets

South Africa: From R1,000 International clients: From US$100

Excel & Spreadsheet Analysis

Practical analysis for businesses that mainly work with spreadsheets.

  • Formula-based analysis
  • Pivot tables
  • KPI calculations
  • Trend analysis
  • Reporting templates
  • Basic automation and spreadsheet improvements

South Africa: From R1,000 International clients: From US$100

SQL Data Analysis

I use SQL to query and analyse structured datasets to answer specific business and marketing questions. This covers analysis of client-provided or accessible datasets, not database engineering or infrastructure.

  • Filtering and extracting relevant data
  • Aggregating business metrics
  • Customer and sales analysis
  • Identifying trends and patterns
  • Preparing datasets for reporting

South Africa: From R2,000 International clients: From US$200

Python Data Analysis

I use Python and tools such as Pandas to clean, transform and analyse datasets, focused on practical business and marketing questions rather than software development or advanced machine learning.

  • Data cleaning and transformation
  • Exploratory data analysis
  • Descriptive statistics
  • Identifying patterns and trends
  • Data visualisation

South Africa: From R2,000 International clients: From US$200

Marketing Research & Strategy

Market & Competitor Research

Understand your market, competitors and positioning through structured research, delivered as a clear report.

  • Competitor comparisons and digital presence
  • Market trends
  • Product, service and pricing observations
  • Customer and audience insights
  • Opportunities and risks
  • Practical recommendations

South Africa: From R1,500 International clients: From US$150

Data-Informed Marketing Strategy

Use your existing marketing and business data to identify opportunities and make more informed marketing decisions. Recommendations are based on the data available at the time of the project.

  • Identifying underperforming channels
  • Reviewing campaign and conversion performance
  • Analysing customer behaviour
  • Identifying opportunities
  • Developing practical recommendations

South Africa: From R2,500 International clients: From US$250

Foundational SEO Review

Practical SEO support for small businesses and growing websites, focused on the foundations rather than technical enterprise SEO or link-building campaigns.

  • Basic keyword research
  • On-page SEO recommendations
  • Page title and meta description recommendations
  • Content optimisation
  • Search performance observations

South Africa: From R1,500 International clients: From US$150

Book a Virtual Consultation

Sometimes you don't need a full marketing project — you need a marketing brain in the room. Book a private virtual session to talk through a specific challenge, review your current approach, or work out what to do next.

Marketing Clarity Call

A focused session for one specific marketing question, challenge or decision.

  • 30-minute private virtual call
  • Discussion of your specific challenge
  • Practical recommendations
  • 1–3 clear next steps

South Africa: R450
International: US$45

Request a booking

Marketing Strategy Session

A deeper working session for businesses that want to think through their marketing, content, brand or digital strategy.

  • 60-minute private virtual call
  • Review of information provided beforehand
  • Strategy and idea generation
  • Practical recommendations
  • Written summary and next steps

South Africa: R750
International: US$75

Request a booking

Marketing & Digital Presence Review

A more detailed review of your website, social presence and marketing materials before we meet.

  • Pre-call review of supplied materials
  • 90-minute private virtual call
  • Marketing, content and digital observations
  • Prioritised recommendations
  • Written action points after the call

South Africa: R1,200
International: US$120

Request a booking

Come prepared — and I'll come prepared too.

Before your consultation, you'll be asked to provide details about your business, goals, current marketing activities and the specific challenge you'd like to discuss. Depending on the session, you may also be asked for your website, social media profiles or relevant marketing materials.

This gives me time to review the information before we meet, so we can spend the call working on your actual situation rather than starting from scratch.

Every session ends with a clear recommendation for what comes next, whether that's a single service, a package, or something you can handle on your own.

Consultation credit: If you book a package within 30 days of your consultation, the full consultation fee is deducted from your package price.

Please note: Consultation fees cover the scheduled strategy session and agreed recommendations. Implementation, ongoing management, design, copywriting, analytics setup and other execution services are quoted separately.

Want to see this in action?

Take a look at the independent projects I've built applying these tools to real marketing questions.

View my portfolio →

How It Works

01

Tell me what you need

Send an enquiry explaining your business, your challenge and what you'd like help with.

02

We define the scope

I'll review the project and confirm what can realistically be delivered, what information is required and the expected turnaround time.

03

I analyse & work on the project

I'll clean, organise, research or analyse the relevant information depending on the service selected.

04

You receive your deliverables

You'll receive the agreed report, dashboard, analysis, spreadsheet, recommendations or other project deliverables.

05

You decide what comes next

The goal isn't simply to give you numbers. It's to help you understand them and identify practical next steps.

What I Don't Do

My services focus on marketing analytics, reporting, research and data-informed business decision-making. To ensure that I provide work I can stand behind, I do not currently offer:

If your project requires expertise outside my current service scope, I'll let you know rather than taking on work I cannot responsibly deliver. My priority is simple: to provide useful, honest and practical work within my area of expertise.

A Note on Pricing

Prices shown are starting prices and may vary depending on:

South African clients are quoted in South African rand (ZAR), while international clients are quoted using separate international starting prices, generally in US dollars (USD). International prices are not direct currency conversions of the South African prices and may account for differences in project administration, payment processing, communication and delivery requirements.

Before work begins, you'll receive a clear project scope and quotation.

Have a project in mind?

Let's talk about what you're trying to solve and see whether I can help.

Start a Project