← Back to Deep Dives

Marketing

Marketing strategy, consumer behaviour, advertising, branding, growth, analytics, and campaigns.

Why Does Seeing Someone Else Buy Something Make Us Reconsider Buying It?

Published 08 September 2026

How social influence, social proof, comparison, and other people's choices can reshape the way we shop.

Read More →

The Pattern That Led Me Here

Published 19 July 2026

A reflection on curiosity, identity, and finding purpose through data.

Read More →